Augmented Reality is no more a technology that is used solely in game development. Retailers around the world are spreading the dynamics of this game changer technology to improve customer experience and increase revenue.
AR is the next big thing to revolutionize the customer brand experience. You can also visit https://www.unifiedar.com/about/features/ to know about the features of the augmented reality app.
From ROI tracking to the gamification of the shopping experience, from real-time interaction to personalized solutions, it has great potential to change the direction of business functions. Here are some key points that show how AR affects consumer experience.
Image Source: Google
Personalization: Offers a seamless Omni channel customer experience. This example is very common in the world of clothing, cosmetics, and makeup products. You can see how you look when applying makeup in real time using facial recognition technology.
Real-time feedback: This technology allows customers to provide instant and valuable feedback on goods purchased, sharing the same on other significant channels and more. This valuable feedback serves as a large part of the information for digital marketers.
Instant Interaction: This creates an interactive and refined experience for customers, thus helping marketers to better customer involvement. Providing instant interactions to customers will encourage them to visit your retail applications more.
ROI tracking: Augmented Reality helps brands to track the most profitable routes from building contacts to your cash register. This will help you to get a clear picture of the market performance of the products launched and related analytics, allowing you to track ROI effectively.